Experts believe that in the cruise market of China, the most important consumer groups are youth or people in middle age. Their economic is relatively independence, with the pursuit of higher quality in life. They are the backbone of present and the future of the entire social groups. In contrast with this, the current economic strength of the old persons groups abroad is far better than that in China. The old persons in China would like to purchase more tranquil and comfort in life, full of nostalgic atmosphere, with not so good capacity to accept the change of new things. However, if cruise tour may allow the involvement in form of family, this group would become the second largest power for cruise consumption.
Many staffs of travel agency in the sales of cruise consider that the most appropriate consumer groups for cruise consumption include newly-married honeymoon, friends making the trip together, family travel and the company’s incentive tours. It is said that since April of two thousand and eight years, there are hundreds of Chinese tourists in organization of quot;Rhapsody of the Seasquot;. The visitors are mostly family-style, around the age of 40 years old. There are various facilities on the Cruise, not only for older age groups, but also for adults and children with special facilities and activities. Cruise tour has become the new choice of Chinese family for holiday.
At present, the cruise tour as a special reward is also increasingly concerned by the brand corporations. To hold meetings and incentives in the vast expanse of the sea can be a rare experience and experience of company staffs. The person in charge of Royal Caribbean said that the incentives tourism for company customers is also a rapidly growing market. From March of this year, a Beijing company had organized twelve thousand members of marketing department in the style of by cruise, divided them into 9 batches, taking a Royal Caribbean cruise to Taiwan for tourism travel of 7 days and 6 nights.
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